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Top 4 Cons of Renting Your Wedding Dress

stressed bride

In this month’s blog, I will address the CONS of wedding dress rental and explain why many brides who think they are saving themselves money by doing so often feel quite the contrary by the end of the night.


Con #1: Your dress shopping with your mom and your besties will not be ‘equal?’ 

Most engaged brides have long waited for that day they would say yes to their very own wedding dress! The day when their mom and bridesmaids would be there to support their decision and give them feedback on which dress to get. The issue comes when your looking at all the different options you have available to ‘get’ that dress. The option so common now, is renting your wedding dress. Brides who purchase their dresses through a rental definitely don’t have the same experience as you would for an in store bride. There won’t be showing your consultant screenshot after screenshot of Pins from Pinterest, no crying when you get butterflies in your stomach because you found “the one”, no holding a “I said Yes to the Dress” sign, and definitely no champagne toasts!


Con #2: Rented Dress equals don’t move or shake. 

The major draw back about having a rental wedding dress is as follow: you need to return it in mint condition. Brides who rent their dress basically need to be focused not on having fun but on being extremley cautious with a dress you don’t own. Meaning, at your reception to keep your dress in mint condition, or whatever the details of your rental contract entail you would have to make sure your first dance, walk down the isle, and remaining party. What you will need to do is read carefully and understand what your security deposit covers and what it doesn’t cover. Don’t be afraid to ask if you need any clarifications. You don’t want to spill a drop of champagne on your dress only to learn later that you now owe the rental boutique the retail price for that wedding dress.

Just remember accidents happen. From wine spills to lipstick stains, torn hems to busted seams, your wedding dress can go through the ringer on your big day. While insurance covers minor issues, brides usually are responsible for the cost of the dress if there’s any significant damage (or loss or theft).


Con #3: Understand a rented dress has limits, specific sizes, limited quantities, and few styles which are not all same.


Cold hard facts are number one, and here will be yours if your renting your dress. Rental outlets will usually have a limited amount of stock, and won’t be able to just order a dress in your size the way your brick and mortar bridal boutique can. If you’re getting married during a popular season (like early summer) a bride has to start their dress quest as early as possible or deal with the very real possibility of wearing something that they are not in love with on their wedding day. Not the best way to start out happily ever after. Cold hard fact number two: Alterations on rented gowns typically aren’t allowed, as they need to be able to fit a wide variety of brides. Make sure to try the dress on immediately. If you have specific sizing issues, a wedding dress rental may not be your best option. We don’t recommend renting your dress either, but understand if that is your only option.


Con #4: The high price for a rental wedding dress: No Heirloom Factor

For some brides, a wedding dress holds memories of a lifetime. It’s something they’ll want to keep forever and possibly pass down to the next generation. With a rental dress, you might lose that sentimental value. There’s no arguing the fact that if you don’t own it, you can’t pass it on. If you own the accessories, you can pass those on, but let’s be honest, it’s just not the same.


By: Paula Haberichter






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In-House Alterations: Park City Bridal atelier offering competitive benefits.

In-House Alterations

Park City Bridal atelier offering competitive benefits.

How much is peeace of mind worth to you when it comes down to having your bridal alterations done? What if you didn’t buy your gown here, or what if you haven’t gotten your gown yet? What is the benefit of purchasing your gown where your alterations are done in-house you may ask yourself? This is exactly what this month’s blog is going to address.


You Love the Dress – But it’s Not Quite Appropriate for the Venue


Girl meets boy, boy and girl fall in love, boy asks girl to marry him, girl says YES!!!! Now it’s time to find the dress. So many dresses, just like so many fish in the sea (or eligible good looking men as the comparison goes), and yet you can only fall in love with and pick one. However that ONE just needs a slightly higher neckline, or maybe a little bit of a cap sleeve, or perhaps the back covered up a bit. Unfortunately, you LOVE that special dress and just can’t bear to marry your one true love in anything else. At Park City Bridal, our talented in-house alterations specialist will take care of all the fine tunings to the dress or met your wildest imaginations. One of the reasons in house alterations are so valuable is because the designers don’t always want the gown changed.  However this is not an issue when you have a highly qualified and professionally trained specialist on staff, like you do at Park City Bridal. The perfect solution to a once thought of “dress problem.” Consider the following and more done: extra lace, a shortened train, a touch of sparkle. consider it done. Our seamstress, Tony, is a master craftsman in the art of garment alterations.



It’s an Off-Rack Dress Purchase

You’ve heard the horror stories. A bride buys a dress from a well established bridal salon and when she gets it, she hates it. A bride who paid for a rush and now the dress isn’t going to come in time, and she is stuck worrying for her dress arrival. What is she going to do? Unfortunately, this usually leaves a bride having to purchase a second dress off-rack, increasing their expenses, but at least having a dress to get married in.


Luckily if you come to Park City Bridal, we have a small selection of off-rack dresses. If a bride is in a serious pinch we can make exceptions on some of our other samples as well, if a rush order can’t be fulfilled in time. If a bride is lucky enough to fit perfectly into an off-rack dress, then alterations should just be a simple. If the gown doesn’t fit like a glove right off the rack, have no fear! With dress fittings available by appointment, we can do what needs to be done to the dress. No need to take that off-rack dress out of our salon and search for another person to do the alterations, we have you covered because we value our brides. Just because you had a less than stellar experience somewhere else doesn’t mean that you won’t have the “glass slipper” experience here.





You Bought the Dress with Us, Now It’s Just Time for Those Finishing Touches



Unlike some other luxury bridal salons in the area, Park City Bridal does all of our alterations in-house because we believe your peace of mind is most important. In house alterations will meticulously deliver every little detail to give you that ‘Glass Slipper Experience’ we believe you deserve!

By: Paula Haberichter






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Do’s and Don’ts of Gown Shopping

Do’s and Don’ts of Gown Shopping


DON’T schedule your wedding dress appointment late in the day.

The early bird gets the worm—er, in this case, the early bride gets an energetic, fresh bridal store staff that hasn’t dealt with the concerns of a million clients already. You usually get the best selection of dresses to choose from as well as multiple gowns haven’t been pulled for multiple clients. Also, even though the salon suggests 1 ½ hours for your appointment time, brides can often run over their appointment which then may cut into yours.

DO focus first on finding the best wedding dress silhouette for you.

Details are important—a long row of teensy pearl buttons and a well-placed ruffle or two can mean the difference between a good wedding dress and a great one. But before you start nitpicking the details, first figure out the silhouette that works best for you. Getting caught up in trends or what you “dream as the perfect dress”, may not be perfect for you. Listen to your stylist and be open to trying on a dress that you never imagined for your special day.

DON’T forget about the top of your wedding dress.

A long, gorgeous wedding dress with a fancy hem is to die for. Just remember that the top of your dress is what people will notice most—and what will show up in most wedding pictures. The majority of wedding photos that guests take of you are from the waist up. Make sure you have a neckline that is complimentary to the desired look that you want to see in your photos 10,20, 50 years from now. Sleeve, no sleeve, cap sleeve…..there are so many decisions to make on just the top of your dress. Make sure you love EVERY detail and leave not one overlooked.


DON’T pick a wedding dress just because it’s trendy now.

Trendy wedding dresses won’t necessarily stand the test of time—flip through your parents’ wedding album for evidence of that. A gown should be timeless.  When you feel sexy and glamorous in a gown that has both modern and traditional elements, and you feel like a better version of yourself when you’re wearing it, you’ve found your timeless gown. It’s something that will never go out of style. Remember it is easier to pass down your gown if the look is classic.

DO bring your camera wedding dress shopping (if the boutique allows it, which Park City Bridal does!)

Mirrors are used to sell dresses—cameras don’t lie.  Because you’ll be looking at the photos of this dress for years to come, know how it photographs from all angles.  You may want to FaceTime or Skype someone who is a decision maker on the gown as well. It is good to have multiple opinions, but in the end you have to go with what your heart tells you is best!

DO try on as many wedding dresses as you need to…

Almost any dress can look gorgeous on a hanger (or it can look terrible). Resist snap judgment. Once a dress is on a woman’s body, it takes on a different shape and look. This means that a bride will try on many dresses, and she should. Just as it takes time to find a husband or wife, it takes time to find the perfect gown.

…but DON’T try on too many wedding dresses.

We’re not trying to confuse you here—we just mean that you shouldn’t feel forced to try on more or fewer gowns than you want. You can suffer wedding dress overload (and total panic) if you feel like you must try on 20 different dresses at each salon you visit. Too many choices and too many places can add stress and confusion. Nine times out of 10, you will go back to your first salon and order your favorite gown anyway, so go with your gut. Find a bridal salon that carries your top three designers and “gets” your style. Don’t be afraid to buy the first dress you try on if your heart tells you it’s the “one.” It just gives you more time to sort out the other details of your wedding……like what the groom is going to wear J.


Photo credits: Glamour, Martha Stewart Weddings, Southern Bride and Groom, Weddbook, Elle UK, Nordstrom Blog

By: Paula Haberichter





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Part I: Choosing the Perfect Veil

How to choose the perfect veil.

A veil seems to be a simple accessory, but it can complete and transform your entire look. The icing on the cake. The final touch that completes the perfect look. This is why Park City Bridal exclusively carries Blossom Veils. Drop dead gorgeous and completely customizable, we will find that perfect look with them for the bride every time.


The lifting of the veil was often a part of ancient wedding rituals, symbolizing the groom taking possession of the wife, either as lover or as property, or the revealing of the bride by her parents to the groom for his approval. In the last century, a bride’s veil was worn over the face during the ceremony and then lifted by the father of the bride or the groom at the end of the ceremony. Oh how times have changed. Today, a veil is a fashion accessory to some, a religious requirement for others, a nod to tradition for the rest. Choose your gown first and then try various types and lengths of veils that best complement your gown. We have everything that you need to complete your look at Park City Bridal, but first let’s go over the different lengths and styles of veils.


Birdcage Veils

Birdcage veils are the perfect length for an outdoor wedding.  The last thing you want to do is struggle with a long veil that has been picked up by a gust of wind, while you say “I-do”.  Traditionally birdcage veils are short and extend just past the chin. However, some brides wear them to the side to allow the netting to sweep across their face for a more dramatic and bold angled look.  A birdcage veil is great if you want a vintage vibe, but also work well to add a bit of drama.  Fashion forward, vibrant, and confident brides-to-be love a birdcage veil on their big day. Some even like to add feathers or flowers to their birdcage for additional flair!



Shoulder Length Veil

Shoulder length veils traditionally measures around 20 inches in length and are perfect for gowns that have a lot of detailing, such as beading on the lower back, waist, or bust.  This veil length rests on your shoulders or slightly covers your shoulders.  With the veil being shorter it will not draw attention away from the details of your gown and will allow for a clear view when taking photographs. This is a great option for less formal events where the bride wants to wear a veil but mainly show off her gown.

A flyaway veil is similar to the shoulder length veil, measuring 18″ in length though considered less traditional or formal looking. Flyaway veils add a bit of fun to bridal attire and are a great option for a bride looking to show off back detailing of her gown or for a bride wearing an ankle length dress.

It is important to note that the placement of a shoulder length veil can make a drastic difference to the overall length of the veil. Be aware of your veil placement when ordering a shoulder length veil. Consider how you will be doing your hair when you shop for your veil, it will make a huge difference with these veils. You may want to bring your veil to a hair trail to see that it still works as you originally had planned when you purchased it.


Elbow Length Veil

The elbow length veil is considered the universal length and measures 25 inches. As you guessed it, this veil length extends to your elbow. Neither too long nor too short, it pairs nicely with most dress styles. It can be a single tier veil or have multiple layers with a blusher.  Although more appropriate for an informal setting, the elbow length veil is stunning for a ball gown because the veil ends where the fullness of the skirt begins. It is a go-to veil for most brides because it is very flattering and not overbearing when it comes to walking down the aisle. It is also very manageable when taking pictures.

Fingertip Length Veil

The fingertip length veil is also universally flattering and is a commonly worn style of veil.  Fingertip length veils look beautiful on any body type and coordinates perfectly with most gown styles. It is called ‘fingertip length’ because the length is approximately 36 inches, extending to the bride’s fingertips.  A great choice because it allows a bride to wear a longer veil that won’t block the focus of her beautiful gown, as you can still see it through the sheer fabric. Crystals, beading, 3d florals, metallic embroidery, and romantic lace all beautifully adorn these styles of veils.

Knee Length Veil

The knee length veil is a beautiful option for a bride wearing a fitted gown without a train. It measures approximately 45″ in length and should fall between the knee and mid-calf.  If you desire a long veil to wear throughout your reception, then you should select a knee length veil.  It gives you the freedom to move around during the evening without having to drag the veil around. Beautiful waist and bodice detailing on your gown will benefit from a knee length veil. Whereas most brides chose not to wear the veil the duration of the reception, this is a style that gives you the choice to do so.




By: Paula Haberichter









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How To Find The Best Dress For Your Shape

How To Find The Best Dress For Your Shape:

Wedding gown shopping can be overwhelming. So many styles, so many shapes!!! Knowing basic dress silhouettes and body types and also understanding how they flatter your figure will help you make that decision that you look back on with a smile five, ten, twenty-five years from now.


Petite, plus or average size, you’ve got a full bust.

Dress dos: Accentuate the positive with an uplifting foundation garment, like a good bra, or a corset. A great seamstress can always sew one of these in to your gown to keep the garment from moving and give you that more confidence in your shimmy on the dance floor! Another option is to minimize your curves by balancing your top with a full skirt.

Dress don’ts: Be careful that your dress isn’t too revealing — you want the focus to be on your face. And don’t forget to move around in your gown during fittings to make sure everything stays in place. No bride wants the girls jumping ship during the reception!

Eve of Milady Style 4358 



You’re built like a swimmer, with wide-set shoulders. 

Dress dos: Highlight your toned shoulders with a halter neckline, or go for drama in a gown with long sleeves worn off the shoulder. Select a dress with a bodice that highlights your waistline to offset your shoulders and create an hourglass shape. Think of adding a belt to the dress, or a sash, if it doesn’t already come with one. Just another flattering detail that breaks up the silhouette.

Dress don’ts: Trying to conceal your shoulders is not recommended, as it sometimes produces the opposite effect. Stay away from cap sleeves, which can add width to the shoulder area.

Liz Martinez – Graciella Gown


Though small on top, you round off toward the bottom.

Dress dos: A dropped-waist style or a strapless ball gown will cover your bottom half and put more emphasis on the top. An off-the-shoulder neckline will keep the attention on your upper body, and an A-line gown is always a flattering choice.

Dress don’ts: A sheath can be unflattering, and a V-neck will draw the eyes downward.

Isabelle Armstrong – Nickie


You’re voluptuous, with a well-endowed bust and curvy hips.

Dress dos: Try a mermaid- or trumpet-style gown, which will have a slimming effect. A high-waisted A-line dress with a low neckline also complements curves. Show off your assets and work with what you have!

Dress don’ts: A slim sheath or slinky bias cut will cling and may accent any extra inches; also avoid spaghetti straps because they won’t provide the support you need.

Liz Martinez – Sofia Gown


Short or tall, you have a boyish waistline. 

Dress dos: Empire-waist gowns are made with you in mind. And a ball gown with a basque waistline, which is a V-shaped dip in the front, will give your waist a nipped-in look for more shape. The addition of cups, which can be sewn into the gown, can give you some more oomph in the chest area as well.

Dress don’ts: Steer clear of sheaths and dropped-waist styles, which will make you appear boxier.

Eve of Milady – Style 345


You’re small.

Dress dos: The key word here is elongation. It’s best to keep it simple. A column-like sheath or an A-line dress works best: These will keep the eye moving and create the illusion of height. Have your dress help give you length instead of tip toeing around in shoes that you will want to kick off half way through the reception.

Dress don’ts: Almost all silhouettes will flatter your figure, though a big ball gown or a dress with lots of voluminous fabric may look overwhelming on your small frame. Remember you wear the dress, don’t let the dress wear you.

Idan Cohen – BG612907


You’re five foot ten or taller.

Dress dos: Taller women look great in everything from sheaths to A-line styles and full ball gowns. A long veil is great for you because you can carry it off. Cathedral veils are making a huge comeback and we say go long!!!!

Dress don’ts: Skip gowns with high necklines because they’ll draw the eye upward and create more length. Avoid updos and headpieces that add too much extra height. A simple halo or a beautiful comb works better than a tiara in this case.

Dany Mizrachi – DM76/17


You’ve got a baby bump, anywhere from four to nine months along! It’s important!

Dress dos: Buying a gown while pregnant can be tricky and really critical for decision making, since you can’t predict how big you’ll be come the wedding day. An Empire waist is your best bet for its loose structure and relaxed silhouette. For the mom-to-be who wants to show off her belly, a soft, clinging sheath in a stretchy fabric makes a proud statement. Remember to account for the fact that your belly has other parts growing along with it, give extra room in the bust as well.

Dress don’ts: Avoid anything that’s too constricting, uncomfortable, corset-ty, including tight bodices and ball gowns, which will emphasize your middle which in this case your baby bump.

** Whatever your dress choice is, just remember that this is YOUR day. Wear whatever you feel the most comfortable and confident in. At the end of the day, YOU are the one walking down the aisle. Don’t be afraid to try on new styles, you may just be pleasantly surprised.

By: Paula Haberichter

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Who is Idan Cohen?

Who Is Idan Cohen?

Idan Cohen, celebrated Israeli superstar, serves up sexy bridal couture who has brought his new collection as the “Empire of Love” to the world.

Look no further than Idan Cohen to serve up sexy haute bridal & couture that is not only a show-stopper but will fulfill your every “big-day” fantasy. Cohen latests collection’s features bold and intoxicating wedding dresses that are “the epitome of everything.”  With a blend of cutting edge style and timeless approach, Idan Cohen’s exquisite 2017 Bridal Collection is a haute couture moment not to be missed.

A bride who wears Idan Cohen on her wedding day will be the talk of the town from the moment she first walks down the aisle. New York Bridal Fashion Week in October 2017 had man designers who showed their gowns at special venues. Idan Cohen featured his new bridal collection at The London Hotel in New York City where Shannon De Lima walked the runway with his Elsa gown. The Elsa gown is all you can ask for.  The new bridal collection that set to take the bridal world as a storm. Now over 50 retailers all over the world and Idan Cohen’s Empire of Love.


By Paula Haberichter

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Idan Cohen


Idan Cohen gowns are breathtaking haute bridal, and Cohen has made a Name for himself with his special unexpected designs. Television hit shows, like the Housewives of Tel Aviv, has chosen him to design for their stars and many celebrities wear his designs, for their special events and their high profile weddings. Idan has an eye to know what is the next trend not only in bridal but also in his evening wear couture collection we will be featuring at our store “Park City Bridal” as well as our online shop.

All the designs are meticulously hand sawn at the designers workshop and in material is shipped in from prestigious factories throughout the world. Idan Cohen haute bridal collection makes you feel like a princess, as the best dressed for such a highly important life events. Cohen understands how to fulfil the dreams of his clients not only in the way you look with the gown on but also with how it feels when you actually try it on and wear it for many hours at your wedding or evening event. The feeling each gown gives is one of style but with a great amount of flexibility and comfort to move around, walk, twirl, save the last dance, and greet all your guests. Cohen also understand that he caters to all the bridal and evening couture needs and desires that a woman could possibly want, see, feel, and dream off. Cohen and his team have spared no expense to bring the best quality, material, design, talent, time, effort, and couture to his bridal and evening wear collections. Buying an Idan Cohen gown is not just another purchase, it is a piece of art designed specifically for you! Let Idan Cohen makes those bridal dreams and glass slipper experience come together for you. (2017). THE DESIGNER – IDAN COHEN Official. [online] Available at: [Accessed 16 Oct. 2017].